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Strategy

This strategy seeks to raise awareness about UNESCO in Kansas City, to build the Music Economy of our City and region – and to advance Sustainable Urban Development through Culture and Creativity. This work is accomplished through partnerships with the City and local stakeholders.

GOAL #1: CREATE BRAND AWARENESS
Build Awareness of Kansas City’s Unique Designation as the United States' first UNESCO Creative City of Music.
GOAL #2: ENHANCE MUSIC EDUCATION
Promote opportunities for Music Education across the life cycle, including Professional Development in Music and the Creative Industries.
GOAL #3: DEVELOP KANSAS CITY’S MUSIC INFRASTRUCTURE
Develop the Infrastructure to support the growth of Kansas City’s Music Economy, stabilize and grow income and jobs in the music sector.
GOAL #4: PRESERVE KANSAS CITY’S MUSIC HERITAGE
Promote awareness and appreciation of the Kansas City Sound – from the historical roots of the music in the genres of gospel, ragtime and blues – to the modern music of the 20th century and beyond.
GOAL #5: INCLUDE MUSIC IN PUBLIC POLICY
Recognizing music to increase public safety and build a culture of peace.
GOAL #6: PROMOTE GENDER EQUITY IN MUSIC
Promote women in leadership with the Music and the Creative Economy
GOAL #7: IMPROVE DATA FOR KANSAS CITY’S MUSIC ECONOMY
Capture data daily across platforms rarely used to better Kansas City’s Music Economy and Ecosystem.
GOAL #8: INCORPORATE MUSIC IN PLACEMAKING
Using music in placemaking, a recognized global strategy for re-connecting people to their everyday spaces in neighborhoods using community engagement to mobilize activities that build, design, co-create, or re-shape-local-spaces.
GOAL #1: CREATE BRAND AWARENESS
Build Awareness of Kansas City’s Unique Designation as the United States' first UNESCO Creative City of Music.
GOAL #2: ENHANCE MUSIC EDUCATION
Promote opportunities for Music Education across the life cycle, including Professional Development in Music and the Creative Industries.
GOAL #3: DEVELOP KANSAS CITY’S MUSIC INFRASTRUCTURE
Develop the Infrastructure to support the growth of Kansas City’s Music Economy, stabilize and grow income and jobs in the music sector.
GOAL #4: PRESERVE KANSAS CITY’S MUSIC HERITAGE
Promote awareness and appreciation of the Kansas City Sound – from the historical roots of the music in the genres of gospel, ragtime and blues – to the modern music of the 20th century and beyond.
GOAL #5: INCLUDE MUSIC IN PUBLIC POLICY
Recognizing music to increase public safety and build a culture of peace.
GOAL #6: PROMOTE GENDER EQUITY IN MUSIC
Promote women in leadership with the Music and the Creative Economy
GOAL #7: IMPROVE DATA FOR KANSAS CITY’S MUSIC ECONOMY
Capture data daily across platforms rarely used to better Kansas City’s Music Economy and Ecosystem.
GOAL #8: INCORPORATE MUSIC IN PLACEMAKING
Using music in placemaking, a recognized global strategy for re-connecting people to their everyday spaces in neighborhoods using community engagement to mobilize activities that build, design, co-create, or re-shape-local-spaces.
GOAL #1: CREATE BRAND AWARENESS
Build Awareness of Kansas City’s Unique Designation as the United States' first UNESCO Creative City of Music.
GOAL #2: ENHANCE MUSIC EDUCATION
Promote opportunities for Music Education across the life cycle, including Professional Development in Music and the Creative Industries.
GOAL #3: DEVELOP KANSAS CITY’S MUSIC INFRASTRUCTURE
Develop the Infrastructure to support the growth of Kansas City’s Music Economy, stabilize and grow income and jobs in the music sector.
GOAL #4: PRESERVE KANSAS CITY’S MUSIC HERITAGE
Promote awareness and appreciation of the Kansas City Sound – from the historical roots of the music in the genres of gospel, ragtime and blues – to the modern music of the 20th century and beyond.
GOAL #5: INCLUDE MUSIC IN PUBLIC POLICY
Recognizing music to increase public safety and build a culture of peace.
GOAL #6: PROMOTE GENDER EQUITY IN MUSIC
Promote women in leadership with the Music and the Creative Economy
GOAL #7: IMPROVE DATA FOR KANSAS CITY’S MUSIC ECONOMY
Capture data daily across platforms rarely used to better Kansas City’s Music Economy and Ecosystem.
GOAL #8: INCORPORATE MUSIC IN PLACEMAKING
Using music in placemaking, a recognized global strategy for re-connecting people to their everyday spaces in neighborhoods using community engagement to mobilize activities that build, design, co-create, or re-shape-local-spaces.
GOAL #1: CREATE BRAND AWARENESS
Build Awareness of Kansas City’s Unique Designation as the United States' first UNESCO Creative City of Music.
GOAL #2: ENHANCE MUSIC EDUCATION
Promote opportunities for Music Education across the life cycle, including Professional Development in Music and the Creative Industries.
GOAL #3: DEVELOP KANSAS CITY’S MUSIC INFRASTRUCTURE
Develop the Infrastructure to support the growth of Kansas City’s Music Economy, stabilize and grow income and jobs in the music sector.
GOAL #4: PRESERVE KANSAS CITY’S MUSIC HERITAGE
Promote awareness and appreciation of the Kansas City Sound – from the historical roots of the music in the genres of gospel, ragtime and blues – to the modern music of the 20th century and beyond.
GOAL #5: INCLUDE MUSIC IN PUBLIC POLICY
Recognizing music to increase public safety and build a culture of peace.
GOAL #6: PROMOTE GENDER EQUITY IN MUSIC
Promote women in leadership with the Music and the Creative Economy
GOAL #7: IMPROVE DATA FOR KANSAS CITY’S MUSIC ECONOMY
Capture data daily across platforms rarely used to better Kansas City’s Music Economy and Ecosystem.
GOAL #8: INCORPORATE MUSIC IN PLACEMAKING
Using music in placemaking, a recognized global strategy for re-connecting people to their everyday spaces in neighborhoods using community engagement to mobilize activities that build, design, co-create, or re-shape-local-spaces.
GOAL #1: CREATE BRAND AWARENESS
Build Awareness of Kansas City’s Unique Designation as the United States' first UNESCO Creative City of Music.
GOAL #2: ENHANCE MUSIC EDUCATION
Promote opportunities for Music Education across the life cycle, including Professional Development in Music and the Creative Industries.
GOAL #3: DEVELOP KANSAS CITY’S MUSIC INFRASTRUCTURE
Develop the Infrastructure to support the growth of Kansas City’s Music Economy, stabilize and grow income and jobs in the music sector.
GOAL #4: PRESERVE KANSAS CITY’S MUSIC HERITAGE
Promote awareness and appreciation of the Kansas City Sound – from the historical roots of the music in the genres of gospel, ragtime and blues – to the modern music of the 20th century and beyond.
GOAL #5: INCLUDE MUSIC IN PUBLIC POLICY
Recognizing music to increase public safety and build a culture of peace.
GOAL #6: PROMOTE GENDER EQUITY IN MUSIC
Promote women in leadership with the Music and the Creative Economy
GOAL #7: IMPROVE DATA FOR KANSAS CITY’S MUSIC ECONOMY
Capture data daily across platforms rarely used to better Kansas City’s Music Economy and Ecosystem.
GOAL #8: INCORPORATE MUSIC IN PLACEMAKING
Using music in placemaking, a recognized global strategy for re-connecting people to their everyday spaces in neighborhoods using community engagement to mobilize activities that build, design, co-create, or re-shape-local-spaces.
GOAL #1: CREATE BRAND AWARENESS
Build Awareness of Kansas City’s Unique Designation as the United States' first UNESCO Creative City of Music.
GOAL #2: ENHANCE MUSIC EDUCATION
Promote opportunities for Music Education across the life cycle, including Professional Development in Music and the Creative Industries.
GOAL #3: DEVELOP KANSAS CITY’S MUSIC INFRASTRUCTURE
Develop the Infrastructure to support the growth of Kansas City’s Music Economy, stabilize and grow income and jobs in the music sector.
GOAL #4: PRESERVE KANSAS CITY’S MUSIC HERITAGE
Promote awareness and appreciation of the Kansas City Sound – from the historical roots of the music in the genres of gospel, ragtime and blues – to the modern music of the 20th century and beyond.
GOAL #5: INCLUDE MUSIC IN PUBLIC POLICY
Recognizing music to increase public safety and build a culture of peace.
GOAL #6: PROMOTE GENDER EQUITY IN MUSIC
Promote women in leadership with the Music and the Creative Economy
GOAL #7: IMPROVE DATA FOR KANSAS CITY’S MUSIC ECONOMY
Capture data daily across platforms rarely used to better Kansas City’s Music Economy and Ecosystem.
GOAL #8: INCORPORATE MUSIC IN PLACEMAKING
Using music in placemaking, a recognized global strategy for re-connecting people to their everyday spaces in neighborhoods using community engagement to mobilize activities that build, design, co-create, or re-shape-local-spaces.
GOAL #1: CREATE BRAND AWARENESS
Build Awareness of Kansas City’s Unique Designation as the United States' first UNESCO Creative City of Music.
GOAL #2: ENHANCE MUSIC EDUCATION
Promote opportunities for Music Education across the life cycle, including Professional Development in Music and the Creative Industries.
GOAL #3: DEVELOP KANSAS CITY’S MUSIC INFRASTRUCTURE
Develop the Infrastructure to support the growth of Kansas City’s Music Economy, stabilize and grow income and jobs in the music sector.
GOAL #4: PRESERVE KANSAS CITY’S MUSIC HERITAGE
Promote awareness and appreciation of the Kansas City Sound – from the historical roots of the music in the genres of gospel, ragtime and blues – to the modern music of the 20th century and beyond.
GOAL #5: INCLUDE MUSIC IN PUBLIC POLICY
Recognizing music to increase public safety and build a culture of peace.
GOAL #6: PROMOTE GENDER EQUITY IN MUSIC
Promote women in leadership with the Music and the Creative Economy
GOAL #7: IMPROVE DATA FOR KANSAS CITY’S MUSIC ECONOMY
Capture data daily across platforms rarely used to better Kansas City’s Music Economy and Ecosystem.
GOAL #8: INCORPORATE MUSIC IN PLACEMAKING
Using music in placemaking, a recognized global strategy for re-connecting people to their everyday spaces in neighborhoods using community engagement to mobilize activities that build, design, co-create, or re-shape-local-spaces.
GOAL #1: CREATE BRAND AWARENESS
Build Awareness of Kansas City’s Unique Designation as the United States' first UNESCO Creative City of Music.
GOAL #2: ENHANCE MUSIC EDUCATION
Promote opportunities for Music Education across the life cycle, including Professional Development in Music and the Creative Industries.
GOAL #3: DEVELOP KANSAS CITY’S MUSIC INFRASTRUCTURE
Develop the Infrastructure to support the growth of Kansas City’s Music Economy, stabilize and grow income and jobs in the music sector.
GOAL #4: PRESERVE KANSAS CITY’S MUSIC HERITAGE
Promote awareness and appreciation of the Kansas City Sound – from the historical roots of the music in the genres of gospel, ragtime and blues – to the modern music of the 20th century and beyond.
GOAL #5: INCLUDE MUSIC IN PUBLIC POLICY
Recognizing music to increase public safety and build a culture of peace.
GOAL #6: PROMOTE GENDER EQUITY IN MUSIC
Promote women in leadership with the Music and the Creative Economy
GOAL #7: IMPROVE DATA FOR KANSAS CITY’S MUSIC ECONOMY
Capture data daily across platforms rarely used to better Kansas City’s Music Economy and Ecosystem.
GOAL #8: INCORPORATE MUSIC IN PLACEMAKING
Using music in placemaking, a recognized global strategy for re-connecting people to their everyday spaces in neighborhoods using community engagement to mobilize activities that build, design, co-create, or re-shape-local-spaces.

Global Music Forecasts 

The music economy includes more than recorded music. Economic activities of music include ticket sales, music lessons, music merchandise, and a wide variety of activities beyond listening to recorded music